Post by huangshi715 on Feb 15, 2024 2:49:02 GMT -6
Since the publication of Influence: The Psychology of Persuasion in 1984, Robert Cialdini’s six principles of persuasion have become an integral part of the marketing world’s vernacular. If you regularly read marketing blogs, you’re likely familiar with them: reciprocity, commitment and consistency, social proof, authority, liking and scarcity. And while most people are familiar with social proof, all six of Cialdini’s principles can be used to make your landing pages more persuasive and take your conversion rates to new heights.
In this post we look at each of Cialdini’s principles Papua New Guinea Email List of persuasion and show how they can help you optimize your landing page to generate substantial conversion lifts. Whether you’re creating new landing pages or are looking to improve the performance of your existing campaigns, you’ll see how making your copywriting more persuasive can turn losing pages into winners and make winning pages top performers.
The principle of reciprocity The principle of reciprocity is based on the idea that people’s natural instinct is to return a favor. As an example, Cialdini often cites the following example from history: In 1985, Ethiopia provided thousands of dollars in humanitarian aid to Mexico in the wake of an earthquake. Though Ethiopia was in the midst of their own famine and civil war, this aid was reciprocation for the diplomatic support Mexico provided for them when they were invaded by Italy in 1935.
In this post we look at each of Cialdini’s principles Papua New Guinea Email List of persuasion and show how they can help you optimize your landing page to generate substantial conversion lifts. Whether you’re creating new landing pages or are looking to improve the performance of your existing campaigns, you’ll see how making your copywriting more persuasive can turn losing pages into winners and make winning pages top performers.
The principle of reciprocity The principle of reciprocity is based on the idea that people’s natural instinct is to return a favor. As an example, Cialdini often cites the following example from history: In 1985, Ethiopia provided thousands of dollars in humanitarian aid to Mexico in the wake of an earthquake. Though Ethiopia was in the midst of their own famine and civil war, this aid was reciprocation for the diplomatic support Mexico provided for them when they were invaded by Italy in 1935.
