Post by huangshi715 on Feb 15, 2024 4:43:13 GMT -6
When it comes to landing pages, the model can help identify where your visitors get tripped up along the way to performing a task – and ultimately, this insight can help improve conversions. Taking Fogg’s model, let’s break down examples of where resistance can crop up and how to counter it with respect to the three elements of behavior: motivation, ability and triggers. 1. Motivation If people are seeking out your services or products online, they have some .
Your job is to key into that motivation with your Senegal Email List copy. One of the ways friction arises is when there’s a disconnect between the visitor’s motivation and what’s presented on the landing page. Looking for landing pages to assess, I turned to Google and clicked on a few ads. Here’s one that came up when I searched for online marketing courses. Copywriting: Google search example It tells me that I’ll be able to “master digital marketing” and “get advanced PPC and SEO training.” Sounds good to me.
The only problem is that when I clicked on the ad, this is the landing page that popped up. Copywriting: Globe University website example Hmm… there’s no mention of advanced PPC and SEO training. Plus, the info it’s giving me appears to relate to an associate degree. What happened to that specific training advertised? Immediately, I’m faced with a disconnect between what initially motivated me to click through to the page and what’s being presented.
Your job is to key into that motivation with your Senegal Email List copy. One of the ways friction arises is when there’s a disconnect between the visitor’s motivation and what’s presented on the landing page. Looking for landing pages to assess, I turned to Google and clicked on a few ads. Here’s one that came up when I searched for online marketing courses. Copywriting: Google search example It tells me that I’ll be able to “master digital marketing” and “get advanced PPC and SEO training.” Sounds good to me.
The only problem is that when I clicked on the ad, this is the landing page that popped up. Copywriting: Globe University website example Hmm… there’s no mention of advanced PPC and SEO training. Plus, the info it’s giving me appears to relate to an associate degree. What happened to that specific training advertised? Immediately, I’m faced with a disconnect between what initially motivated me to click through to the page and what’s being presented.
