Post by account_disabled on Feb 17, 2024 2:17:11 GMT -6
Not too many fields Notice how Dropbox only asks for the bare essentials on this free trial page? They realize that there is plenty of time to ask for additional information later (like company name and location). This page stays clean and to the point. Easy to read bullets and great iconography Icons can help people understand a point, and Dropbox makes great use of to the bullets points and excellent visual representation. A testimonial that actually MEANS something The trouble with most .
“Such and such company is great, they really Buy TG Database saved the day blah blah blah.” Dropbox doesn’t use such a testimonial. They use a quote that actually talks about a pain point that relates to their service: backup recovery. What do you think is more powerful? A statement about a benefit, or a testimonial that demonstrates it? But… and there’s always a but There are always things to test on a landing page. Even though Dropbox has done some great things on this page, there are elements that they could test for improvement.
Here’s a quick look: Make the form stand out – Test out a new box around the sign up form that draws more attention. Add some color contrast – Similar to the last point, try a different CTA color, as right now it strongly matches the rest of the page. Copy changes – This headline and call to action combination is very straight forward, but even small copy changes can make a big difference. Always test like a mad man (or woman). Maybe a call to action that says, “Create your dropbox” instead of “Continue .
“Such and such company is great, they really Buy TG Database saved the day blah blah blah.” Dropbox doesn’t use such a testimonial. They use a quote that actually talks about a pain point that relates to their service: backup recovery. What do you think is more powerful? A statement about a benefit, or a testimonial that demonstrates it? But… and there’s always a but There are always things to test on a landing page. Even though Dropbox has done some great things on this page, there are elements that they could test for improvement.
Here’s a quick look: Make the form stand out – Test out a new box around the sign up form that draws more attention. Add some color contrast – Similar to the last point, try a different CTA color, as right now it strongly matches the rest of the page. Copy changes – This headline and call to action combination is very straight forward, but even small copy changes can make a big difference. Always test like a mad man (or woman). Maybe a call to action that says, “Create your dropbox” instead of “Continue .
