Post by huangshi715 on Feb 15, 2024 1:47:03 GMT -6
Now that we better understand the inner-workings of desire, let’s have a look at how successful companies leverage these psychological principles to run killer marketing campaigns. How Airbnb creates desire using beautiful images Popular homestay website Airbnb creates desire for their service by using beautiful product images. Airbnb-beautiful-product-images By using professionally-shot photographs that showcase the properties at their absolute best, they increase individual incentive to stay at one.
Airbnb pays professional photographers Japan Email List to photograph the vacation properties listed on their site – without charge to the property owners – because they understand the importance of beautiful photographs in creating desire. This strategy has been extremely successful for the company.
In a presentation for The Lean Startup SXSW, Airbnb highlighted the importance of this tactic in their rapid growth toward a $10 billion valuation: Airbnb-growth-graph The professional photography program significantly increased people’s desire for their products, dramatically increasing the number of nights booked at Airbnb properties and fuelling the start of their phenomenal growth.
Airbnb pays professional photographers Japan Email List to photograph the vacation properties listed on their site – without charge to the property owners – because they understand the importance of beautiful photographs in creating desire. This strategy has been extremely successful for the company.
In a presentation for The Lean Startup SXSW, Airbnb highlighted the importance of this tactic in their rapid growth toward a $10 billion valuation: Airbnb-growth-graph The professional photography program significantly increased people’s desire for their products, dramatically increasing the number of nights booked at Airbnb properties and fuelling the start of their phenomenal growth.
