Post by huangshi715 on Feb 15, 2024 0:30:14 GMT -6
How Yes-Downloads uses exit popups to sweeten the pot To reduce the number of abandoning visitors on the page, the marketing team added an exit popup that used the same attention-driven design principles as the landing page – but sweetened the pot with a package of additional resources to help users master the game: rsz_yes-downloads-exit-overlay This exit popup includes a package of additional resources to help users master Candy Crush. Image via Yes-Downloads. To validate their assumptions, they ran an A/B test with an exit popup on the test variant.
downloads-metrics For landing Vietnam Email List page “Candy A”, an exit popup brought Yes-Downloads from a 10.45% sign-up rate (S/U) to a 18.84% sign-up rate – an impressive 80.28% lift in conversions. Over a 45-day test, the variant with the exit popup saw a phenomenal 80.28% lift in conversions. Action item: Use an exit popup to offer more. Are there other incentives you can include to sweeten the pot and encourage prospects to convert? Does your landing page have a trusty sidekick? In essence, an exit popup creates a second pageview .
for your site; when it activates, it should be: Consistent with your landing page offer, but a little sweeter Consistent with your landing page design, but simpler Consistent with the persuasive tone of your landing page copy, but with the urgency ratcheted up To ensure your exit popup achieves all of the above, test using attention-driven design principles such as blank space, contrast, urgency and directional cues. When done effectively, an exit popup will help make your landing page offer more persuasive and can help recover users before they abandon your page – just like a trusty sidekick should.
downloads-metrics For landing Vietnam Email List page “Candy A”, an exit popup brought Yes-Downloads from a 10.45% sign-up rate (S/U) to a 18.84% sign-up rate – an impressive 80.28% lift in conversions. Over a 45-day test, the variant with the exit popup saw a phenomenal 80.28% lift in conversions. Action item: Use an exit popup to offer more. Are there other incentives you can include to sweeten the pot and encourage prospects to convert? Does your landing page have a trusty sidekick? In essence, an exit popup creates a second pageview .
for your site; when it activates, it should be: Consistent with your landing page offer, but a little sweeter Consistent with your landing page design, but simpler Consistent with the persuasive tone of your landing page copy, but with the urgency ratcheted up To ensure your exit popup achieves all of the above, test using attention-driven design principles such as blank space, contrast, urgency and directional cues. When done effectively, an exit popup will help make your landing page offer more persuasive and can help recover users before they abandon your page – just like a trusty sidekick should.
